Hotel Rosso23

Piazza Santa Maria Novella 23Florence50123Italy
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About Hotel Rosso23

The famous Ponte Vecchio is less than one kilometre from Hotel Rosso23. In addition to its city-centre location, the hotel oozes the style and elegance associated with this Tuscan city’s Renaissance architecture.

The 42 rooms at Hotel Rosso23 are colour themed and include a satellite TV, free Wi-Fi, and a minibar. They are also air-conditioned and some have a fireplace, comfortable chairs, and outstanding city views. Family rooms are available.

Currency exchange is one of the services available via the 24-hour reception desk. Accompanying pets are welcome at no extra charge, and paid parking is available nearby.

Substantial breakfast choices are offered each morning and the bar is a later scene for delicious cocktails. The restaurants VerdOliva and Ruffino are almost immediately adjacent.

The Duomo is only half a kilometre from the hotel and it is one kilometre to the Uffizi Gallery, down by the Arno River. The railway station, Firenze SMN, is also about half a kilometre away.


Piazza Santa Maria Novella 23, Florence, 50123, Italy
Telephone: +390(55)277300 | Fax: +390(55)2773199 | Official Homepage

Top amenities

  • Free WiFi in lobby
  • Free WiFi in rooms
  • Pool
  • Spa
  • Parking
  • Pets
  • A/C
  • Restaurant
  • Hotel bar
  • Gym

All amenities

Hotel facilities

  • 24-hour reception
  • Conference rooms
  • Free WiFi in lobby
  • Hotel bar
  • Hotel safe
  • Lift
  • Non-smoking rooms
  • PC with internet
  • Pets allowed
  • Room service
  • WiFi in lobby

Room facilities

  • Air conditioning
  • Bathroom with bathtub
  • Bathroom with shower
  • Cable TV
  • Central heating
  • Cosmetic mirror
  • Desk
  • Free WiFi in rooms
  • Hairdryer
  • Room safe
  • Satellite TV
  • Telephone
  • Television
  • WiFi in rooms


  • Accessible paths / corridors
  • Wheelchair accessible

For children

  • Child / Baby cot

Arrival / Departure

  • Check-in: 14:00

Positive Reviews

Location can't be beat

You can step out of the hotel and be right in Santa Maria Novella piazza, in the heart of Florence. There are cafes right outside and the bus and train stations are within walking distance. There are plenty of world-class restaurants and shops outside.

Delicious breakfast fills you up

Guests liked that Rosso23 served a complimentary breakfast with eggs, bacon, cheese, coffee and tea. The breakfast menu was hearty and generous. The service included a wait staff that would bring you cappuccino.

Beautifully appointed

Guests described a thoughtfully designed Italian hotel that had a beautiful common space including the lounge area. Several guests commented that they enjoyed the colours, vibe and interior of the building.

Negative Reviews

Better lighting in the bedroom needed

Several guests complained that the rooms were quite dark, making it difficult to read inside.  This was due to the lack of ceiling lights and sufficient lamps. One couple said they couldn't work in their bedroom and had to retreat to the common area.

Finding the hotel is difficult

The sign is small and not displayed very prominently which led to some guests having trouble locating the hotel. Guests say that they struggled to find the place because the hotel name on the building was hard to find, so get clear directions beforehand.

Showers are cramped

The bathroom is very narrow, several guests commented. It might be a tight squeeze for people who are plus-sized. Also there were some complaints that the shower curtains failed to prevent the water from getting all over the bathroom floor.

Rating Overview

Rating trivago Rating Index ® based on 1311 reviews across the web
8.4 /10
    8.0 /10
  • Other Sources
    8.3 /10
8.4 out of 10 based on 1311 reviews